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Sunday, March 4, 2012

New Logo, New attitude, and a huge THANK YOU! | Southeastern CT Photographer

After having my logo since I officially started my business in 2009, I realized it was time for a change. I think we've all noticed the ever-growing list of new photographers not just in CT, but nation-wide and the more logos I saw, the more I could see I needed to get my creative juices flowing again. Maybe I wasn't the first to have the idea of having a heart inside a camera lens, but I thought it was the perfect concept. My inspiration for it was actually a necklace I had which was a circle of wood with an offset red heart inside. After trying different ideas with a heart inside a circle, I thought that the circle could represent the lens of a camera. Genius, right? I had my sister-in-law, who is a pretty amazing graphic artist, design it for me and I LOVED it!

Have you ever noticed that when you just get a new car (or new to you), you suddenly start realizing how many of those cars are really on the road. It's shocking, right? Well, that's how it was with my old logo. Suddenly, I started noticing others with very similar designs. Then it seemed as if every time I came across a new photographer, they all had a heart inside a camera lens! So, I went back to the drawing board and came up with what you see above. I lost the camera because I think we all know that a camera is involved in what I do (haha) but kept the heart because I LOVE what I do! It's not a monumental difference, but I am thrilled with it.

Now sure, I could have just changed my logo and been done with revamps but I wanted to keep going. I've also been working on some things that will enhance the client relationship. I know that photography is an investment and some have to save for it and I want you all to know how much I appreciate you being a part of my life. I want anyone who books a session with me to feel special and loved....because you are! I love when I walk into a small business and am immediately greeted by warm, smiling faces. I love it when they talk to me and ask me things. I love when they tell me a little about themselves. I want to feel like they actually care about my business. I want you to know that I care about your business. From now on, when you are interested in booking a session with me, you will notice the difference. I am also working on doing the same for my wedding photography. You guys deserve the best and I want to give it to you! I wouldn't be anywhere without the people who have gotten me here and I thank you from the bottom of my heart!

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